Zodie's Marketing Approach

Having a quality marketing plan is essential when it comes to selling Real Estate.  Selling is both a subtle and distinct process.  Therefore, no two properties should be treated the same.  There are a few key pieces of information we will need to gather prior to getting you on track to sell your property. 

What Makes Your Property Special?

It’s imperative to realize the unique touches as well as supplementary upgrades you have come to enjoy while owning your property.  Consequently, we will begin by studying the distinctive features of your home and identify what drew you to the property in the first place.  In actuality, some of the same features which drew you may appeal to the next potential owner as well.  Likewise, we’ll seek to gain understanding on why you wish to sell and what changes you would make to the property, if any.  Being able to understand the property's forthright challenges will allow us to strategically plan the best way to overcome potential buyer objections.  In order to most effectively represent your listing, we’ll need a thorough understanding of your property.


We will work diligently to maximize the exposure of your real estate. However, we are fighting an uphill battle if we don't begin with the appropriate price.  We'll quickly put together a custom marketing plan with an effective price.  A well-priced home often generates competing offers and drives up the final sale value. When we advise on price, it is solely based upon market statistics and facts.  Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, properties still on the market, recent sales and market trends that apply to your property.  Our objective is to help accumulate maximum dollar for my sellers, while still ensuring that our price is supported by the marketplace.  Being prepared with a thorough understanding of the property as well as an appropriate price, will enable us to effectively promote the home to a wide buying audience.

Quality is Key

When we accept your listing, not only is the manner in which we represent your property reflective of you as a customer but a reflection of our brand as well.  Therefore, we take every detail seriously.  Everything down to the signage is always quality; even photos are taken with great care to reflect well on your property. Additionally, we will use tools such as drone videos, 360 tours, mailings, e-blasts, and prominent display right here on the site to market your property.  You can rest assured that we will represent your property with extreme professionalism as it is important to us that your home reflect well on the both of us.

Target Buyers

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects.  We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications.  Our goal is to sell our listings to qualified buyers at a satisfactory price in an opportune manner.  In addition to the detailed marketing approach and detailed analysis of your property as well as the surrounding community and market noted above, we will work to comprehend where we have the maximum probability of success to find the next owner of your home.  Every step that follows will be based on presenting to our target audience.  We will make every effort to ensure your listing is placed in front of the right eyes for it to sell.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible.  With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.  Additionally, our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

The Right Deal

A high level of sophistication is mandatory to appropriately structure a real estate transaction and close the deal.  During the negotiation and closing process is where we will perhaps prove most valuable ensuring that you get the best price, and favorable closing terms that are clearly spelled out.  Properly structuring a deal is essential to ensuring all is in place to protect you as a seller.  We are able to comprehend the finer points of negotiating a transaction as well as confirm all is done in order to maximize our customer’s benefit.  We will help you navigate offers as they are established.  Collectively, we will organize a sale which achieves your goals and simultaneously, protects your interests.  Your real estate is likely your largest and most complex asset.  If you are considering selling, you need to be certain you are receiving the professional guidance you deserve.  If you would like to learn more about the process or if you have questions, please feel free to contact us anytime.

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